1. Our Commitment to Privacy

Kamah P/L trading as Queen of Hearts (ABN 91 740 060 352) (“Queen of Hearts”, “we”, “us”, “our”) is committed to protecting the privacy of our stockists, customers, and website visitors. We handle all personal information in accordance with the Privacy Act 1988 (Cth), the Australian Privacy Principles (APPs), and where applicable, the General Data Protection Regulation (GDPR) for individuals located in the European Economic Area (EEA).

This Privacy Policy explains how we collect, use, store, and disclose your personal information, and how you can access or correct it.

By using our website or doing business with us, you agree to the terms of this Privacy Policy.

2. What Information We Collect

We may collect the following types of personal information:

Contact & Account Information

• Full name
• Business name and ABN
• Email address
• Phone number
• Delivery and billing address

Transaction Information

• Order history
• Payment records (we do not store full credit card details)
• Invoices and receipts

Website Usage Information

• IP address
• Browser type and version
• Pages visited and time spent on site
• Referring URLs
• Cookie data

Communications

• Enquiries submitted via our website or email
• Warranty and returns correspondence

We only collect information that is reasonably necessary for our business functions.

3. How We Collect Your Information

We collect personal information in the following ways:

• Directly from you when you register as a stockist, place an order, or contact us
• Through our website via contact forms and enquiry submissions
• Via email and telephone communications
• Through cookies and analytics tools when you visit our website
• From third parties such as freight carriers or payment processors where necessary

4. How We Use Your Information

We use your personal information to:

• Process and fulfil wholesale orders
• Communicate with you about your orders, account, and enquiries
• Send marketing communications, including new collection launches and promotions (you may opt out at any time)
• Manage warranty and returns claims
• Improve our website and customer experience
• Meet our legal and compliance obligations
• Prevent fraud and protect the security of our business

We will not use your information for any purpose that is unrelated to our business without your consent.

5. Marketing Communications

From time to time we may send you information about new collections, promotions, and trade events. You can opt out of marketing communications at any time by:

• Clicking the unsubscribe link in any marketing email, or
• Contacting us directly at hello@queenofhearts.com.au

Opting out of marketing communications will not affect our ability to send you transactional communications relating to your orders or account.

6. Cookies

Our website uses cookies to improve your browsing experience and help us understand how visitors use our site. Cookies are small text files stored on your device.

We use cookies for:

• Website functionality and performance
• Analytics and usage tracking (e.g. Google Analytics)
• Remembering your preferences

You can disable cookies through your browser settings at any time, however this may affect the functionality of our website. By continuing to use our website, you consent to our use of cookies.

7. Sharing Your Information

We do not sell your personal information to third parties. We may share your information with:

• Freight and logistics providers to fulfil your orders
• Payment processors to handle transactions
• IT and website service providers who support our operations
• Professional advisers including accountants and legal counsel
• Government or regulatory authorities where required by law

All third parties we share information with are required to handle it in accordance with applicable privacy laws.

8. Overseas Disclosure

Some of our service providers may be located overseas, including in countries such as the United States. Where we disclose personal information to overseas recipients, we take reasonable steps to ensure it is handled in accordance with the Australian Privacy Principles.

If you are located in the EEA, we will handle your personal information in accordance with the GDPR, including ensuring appropriate safeguards are in place for any international data transfers.

9. Data Security

We take reasonable steps to protect your personal information from misuse, interference, loss, unauthorised access, modification, and disclosure. These measures include:

• Secure servers and encrypted data transmission (SSL)
• Restricted access to personal information within our team
• Regular review of our data security practices

While we take reasonable precautions, no method of data transmission over the internet is completely secure. We cannot guarantee the absolute security of information transmitted to or from our website.

10. Data Retention

We retain your personal information for as long as necessary to fulfil the purposes outlined in this policy, or as required by law. When personal information is no longer needed, we will take reasonable steps to securely destroy or de-identify it.

11. Accessing & Correcting Your Information

You have the right to request access to the personal information we hold about you, and to request corrections where the information is inaccurate, incomplete, or out of date.

To make a request, please contact us at hello@queenofhearts.com.au. We will respond to your request within a reasonable timeframe and in accordance with our obligations under the Australian Privacy Principles.

In some circumstances we may be unable to provide access, in which case we will explain why.

12. EEA Individual Rights (GDPR)

If you are located in the European Economic Area, you have additional rights under the GDPR, including the right to:

• Access your personal data
• Rectify inaccurate personal data
• Request erasure of your personal data (“right to be forgotten”)
• Restrict or object to processing of your personal data
• Data portability
• Lodge a complaint with your local supervisory authority
• To exercise any of these rights, please contact us at hello@queenofhearts.com.au.

13. Complaints

If you believe we have not handled your personal information in accordance with this Privacy Policy or the Australian Privacy Principles, please contact us in the first instance at:

Email: hello@queenofhearts.com.au Address: 1145 Botany Lane, Mascot NSW 2020

We will investigate your complaint and respond within a reasonable timeframe.

If you are not satisfied with our response, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC) at www.oaic.gov.au.

14. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal obligations. The updated policy will be published on our website with a revised date. We encourage you to review this policy periodically.

15. Contact Us

For any privacy-related queries, please contact:

Queen of Hearts Email: hello@queenofhearts.com.au Website: www.queenofhearts.com.au Address: 1145 Botany Lane, Mascot NSW 2020